ivantage Blog

Very proud to announce: ivantage authorized to resell Google Analytics Premium - the Enterprise Web Analytics Solution from Googleivantage, the search marketing and web analytics specialist and long-term Google Certified Partner, has become one of the first in a wave of authorized resellers for Google Analytics Premium - the enterprise web analytics solution […]

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Times} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Times; min-height: 14.0px} li.li1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Times} span.s1 {letter-spacing: 0.0px} ol.ol1 {list-style-type: decimal} Along with our Google Analytics training and Google AdWords training courses, we’ve been busy u […]

Google Analytics' Achilles Heel is poor page tagging so what can be done to check how well tagged your website is? Well, here are some useful tools and reports: Browser tools: 1) View Source in your browser and search "UA-" 2) Firebug for Firefox 3) Charles or Fiddler for Internet Explorer 4) Charles for Safari 5) Wasp (Free version) 6) Google […]

Google Analytics' Regular Expressions can be used four areas: 1) In Google Analytics on-screen display filters: Filter Source: facebook|twitter|youtube|myspace|stumbleupon|technorati|delicious|reddit|digg|flickr 2) In Google Analytics Advanced Segments: Add this Social Media Segment to your Google Analytics Profile. 3) In Google Analytics data […]

Like any web analytics package, Google Analytics is very good at helping you understand how visitors found your website and what visitors are doing on your website but not why they are doing it. To understand the "why" we need other tools like: 1) Site Surveys tools such as: http://www.4qsurvey.com/ 2) Page Surveys tools such as: http://www.kissins […]

It may be important to exclude Visitors, Visits, Pageviews and associated data from Google Analytics for your organisation's offices, call centres and possibly business partners such as your web design agency and web marketing agency. To do this you can build a simple predefined filter: or a Regular Expression filter ( You can learn more about Google An […]

It's important to configure Google Analytics to only record your website's Pageviews that actually matter. If your website uses query string parameters it may be creating hundreds or thousands of unique Pageviews which do not actually exist. This clutters analytics, fills up table space and makes sensible analysis difficult. To prevent this data be […]

It's important to comply with Google Analytics Terms of Service and one condition is that you must not use Google Analytics to record any personally identifiable information about your visitors. Often, this rule is broken when URLs are posted using the HTML get function: http://www.cs.tut.fi/~jkorpela/forms/methods.html To check your Google Analytics in […]

When you edit your account settings in Google Analytics you can do a number of things: 1) Check your Google Analytics UA (Urchin Account) number. 2) Change your Google Analytics account name. It is best to give it a meaningful name and prefix a number to the name in order to raise it to the top of your list (if you have many accounts). 3) Agree to share your […]

The long awaited launch of Urchin 7 software from Google took place last week. Although the official Google Analytics blog has not yet posted, I'm not breaking any NDAs though this post. As my colleague David Lines puts it: "Urchin 7 is the latest version of Urchin web analytics software from Google. It includes important new, and much improved, fe […]